INTRODUCTION
LESSON 1 - HOW TO APPLY THE VALUE OF EQUATION IN REAL LIFE (IRRESISTILBLE OFFER)
- CUSTOMERS DREAM OUTCOME
- CUSTOMERS PLOA OR PERCEIVE LIKELIHOOD OF ACHIEVEMENT
- TIME DELAY ADVANTAGE AND DISADVANTAGE
- USING EFFORT AND SACRIFICE METHOD
LESSON 2 - MARKET RESEARCH
- HOW FIND COMPETITORS
- SWOT ANALYSIS
- OBSERVING COMPETITORS
- VIRAL INSPIRATION
LESSON 3 - RISK REVERSAL
- WHAT IS RISK REVERSAL
- ADVANTAGE OF USING RISK REVERSAL IN BUSINESS
- HOW TO USE IT
LESSON 4 - TARGET SEGMENTATION ( CUSTOMER AVATAR)